L’Atelier
In 1959, Jorge Zalszupin creates a partnership with a group of cabinet makers and establishes L’ Atelier. The company focuses both on the production of residential and office furniture and supplies the furnishings for the lobbies of the international Airport in Sao Paulo including the check-in counters. Zalszupin’s furniture shows strong influences of modern constructive designs from Scandinavia. The company L’ Atelier, had two consecutive stores in Sao Paulo. In 1970, L’ Atelier was sold to the Forsa Corporation. Zalszupin was promoted to Product Research & Development Director and founds an advisory firm with the designers Oswaldo Mellone, Paulo Jorge Pedreira and Lillian Weimberg. L’ Atelier, which up to that time used only wood and metal in furniture structures, began presenting plastic products. L’ Atelier even extended its production line to trash cans, ashtrays, buckets of rice cubes, and modular elements that could be stacked up, designed by Joe Colombo. L ’Atelier produced chairs with polypropylene shells designed by Robin Day. Among other important buildings, L’ Atelier furnished the Legislative Assembly of the state of Sao Paulo.